“Comforting” isn’t a word I usually associate with salads, but this week I put together five grain salads that fit that bill. Over the years I have developed a number of delicious whole grain salads that combine various grains with vegetables, herbs and often nuts, tossed in a tangy dressing. I have also married many a grain and vegetable in a pilaf. I decided to bring both concepts together in hearty salads that I’m calling “skillet salads;” each one is heated through in a skillet just before serving.
You can get ahead on all of these by cooking the grains or noodles ahead. Whole grains freeze well and keep in the refrigerator for three days. Then it’s just a question of preparing vegetables, herbs and dressing. Even if you don’t cook the grains ahead you can prepare the other ingredients while they’re simmering.
I make a meal of these at lunch, and serve smaller portions as sides or starters for dinner. If you want to serve the warm, tangy grains on a bed of salad greens I recommend spinach or sturdy greens like frisée or dandelion greens that will stand up to the heat of the salad and won’t wilt beyond recognition when topped with something warm.
Skillet Beet and Farro Salad
This hearty winter salad can be a meal or a side dish, and warming it in the skillet makes it particularly comforting. Cook your farro until you see that the grains have begun to splay so they won’t be too chewy and can absorb the dressing properly.
1/4 cup chopped fresh herbs, such as parsley, tarragon, marjoram, chives, mint
Freshly ground pepper
For the Dressing:
2 tablespoons sherry vinegar
1 teaspoon balsamic vinegar
Salt to taste
1 small garlic clove, minced or pureéd
1 teaspoon Dijon mustard
1/3 cup extra virgin olive oil
2 tablespoons walnut oil
Crumbled feta for garnish (optional)
1. Roast the beets and meanwhile cook the farro. Place in a medium saucepan with the soaking water and bring to a boil. Add salt to taste, reduce the heat, cover and simmer 45 minutes to an hour, until the grains have begun to splay. Turn off the heat and allow to sit for 15 minutes or longer in the water. Drain through a strainer set over a bowl.
2. While the farro is cooking, make the vinaigrette. Whisk together the vinegars, salt, garlic, and mustard. Whisk in the oils. Pour into a wide frying pan or saucepan and add to the farro, along with a couple of tablespoons of the farro cooking water. Peel and dice the beets and add, along with the herbs and pistachios. Stir over medium heat until heated through and serve, with a little feta sprinkled over the top if you wish.
Yield: Serves 6
Advance preparation: The cooked farro and the roasted beats will keep for 3 or 4 days in the refrigerator.
Nutritional information per serving (6 servings): 304 calories; 19 grams fat; 2 grams saturated fat; 5 grams polyunsaturated fat; 11 grams monounsaturated fat; 0 milligrams cholesterol; 27 grams carbohydrates; 3 grams dietary fiber; 61 milligrams sodium (does not include salt to taste); 6 grams protein
Note: If you want to reduce the fat and calories in this dish, substitute buttermilk for some of the oil. Be careful not to allow the dressing to come to a boil when you heat it in the pan or the buttermilk will curdle.
Martha Rose Shulman is the author of “The Very Best of Recipes for Health.”
SAN FRANCISCO — A Russian cybersecurity company issued a report on Monday saying that it had identified a sophisticated cyberespionage campaign that has been in operation since 2007. The spy campaign targeted a range of government and diplomatic organizations, mostly in Eastern Europe and Central Asia, but also in Western Europe and North America.
Kaspersky Lab, the firm behind the discovery, said that digital clues suggested that the perpetrators were Russian-speaking, but that the campaign did not appear to be the work of a nation state. However, as with a number of other alarming recent reports on computer spying, Kasperky’s report offered few details that would allow for independent verification and did not specifically call out the names of the organizations affected.
In an interview, Kurt Baumgartner, a senior security researcher at Kaspersky Lab, said that among the “several hundreds” of victim organizations were “embassies, consulates and trade centers.” The vast majority of infected machines were based in Russia — where Kaspersky identified 38 infected machines — followed by Kazakhstan, where 16 infected machines were identified. Six infected machines were found in the United States.
Mr. Baumgartner described the campaign as a “sophisticated and very patient multiyear effort” to extract geopolitical and confidential intelligence from computers, network devices like routers and switches, and smartphones. The malware was designed to extract files, e-mails and passwords from PCs, record keystrokes and take screenshots, and steal a user’s Web browsing history on Chrome, Firefox, Internet Explorer and Opera browsers. It could also pilfer contacts, call histories, calendars, text messages and browsing histories from smartphones, including iPhones, Windows, Nokia, Sony, and HTC phones. And it collected information about installed software, including Oracle’s database software, remote administration software and instant messaging software, like that made by Mail.Ru, a Russian e-mail and instant messaging service.
But Kaspersky said what set the campaign apart was the fact that the attackers engineered their malware to steal files that have been encrypted with a classified software, called Acid Cryptofiler, that is used by several countries in the European Union and NATO to encrypt classified information.
Researchers discovered several Russian words embedded in the malware’s code, suggesting the attackers are of Russian-speaking origin. For instance, the word “Zakladka” appears in the malware, which, in Russian and Polish, can mean “bookmark.” It is also a Russian slang term meaning “undeclared functionality” in computer software or hardware. Intriguingly, Kaspersky’s researchers said that, in Russian, it also refers to a “microphone embedded in a brick of the embassy building.” (The United States and Russia have a history of bugging each other’s embassies.)
But as sophisticated as the malware was, Kaspersky said the methods attackers used to infect systems were not. The researchers infected machines with a basic “spearphishing” attack, in which they sent malicious e-mails to people within targeted organizations that contained malicious Microsoft Excel or Microsoft Word documents. Once opened, attackers were given full access to victims’ machines through well-known security exploits that were previously used in campaigns by Chinese hackers to spy on Tibetan activists and military and energy sector targets in Asia.
Mr. Baumgartner said the attackers either used well-known exploits out of “laziness or as a clever way to hide their tracks.”
The firm said attackers created more than 60 domain names and used several server locations, mainly in Germany and Russia, to manage the network of infected machines. But it said those servers were “proxies” designed to hide the true “mother ship” command and control server.
Asked why Kaspersky decided not to identify the targets of the attack by name, Mr. Baumgartner said that Kaspersky’s investigation was still in place.
Cybersecurity has become a significant and growing concern globally, with hackers gaining access to private corporate and military secrets, and intellectual property. Last year, Kaspersky Lab discovered several state-sponsored computer viruses including Flame, a sophisticated computer virus that spied on computers in Iran, and Gauss, a separate virus that targeted Lebanese banks. The firm said it believed both viruses were sponsored by the same nation states that created Stuxnet, a sophisticated computer virus that The New York Times has reported was a joint effort by the United States and Israel.
But Kaspersky has been less forthcoming on viruses originating in its own back yard, in Russia and neighboring states, where Russian-speaking criminal syndicates control a third of the estimated $12 billion global cybercrime market, according to the Russian security firm Group-IB.
But Kaspersky’s latest discovery could signal a turning point. The firm nicknamed the campaign by Russian speakers “Operation Red October” — Rocra for short — because it was first tipped off to the campaign in October, after one of its partners passed Kaspersky a sample of the malware used. Since then, the firm has discovered over 1,000 “modules” or components of the malware, with the earliest crafted in 2007 and the most recent component having been built as recently as last week.
“The attackers managed to stay in the game for over five years and evade detection of most antivirus products while continuing to exfiltrate what must be hundreds of terabytes by now,” Kaspersky said in its report.
An Egyptian court granted an appeal by former President Hosni Mubarak and ordered a new trial into the killings of hundreds of protesters during the 2011 uprising, a move certain to inflame the political unrest that has upset the country’s democratic transition.
The ruling was a victory for the ailing Mubarak and his Interior minister, Habib Adli, who also won his appeal. Both men, who had been sentenced to life in prison, face other criminal charges and are likely to remain in detention until a new trial in the deaths by security forces of more than 800 protesters.
“The previous ruling was unfair and illegal,” said Yousry Abdelrazeg, one of Mubarak’s lawyers, who accused the judge in the first trial of political bias. “The case was just a mess and there was no evidence against Mubarak.”
No date has been set for the new trial.
The court’s decision comes amid turmoil over an Islamist-backed constitution and outrage over the expanded powers of Islamist President Mohamed Morsi. It means a bloody chapter in Egypt’s 2011 revolt will be revisited with the prospect that Mubarak, whose police state ruled for 30 years, may be absolved in a case that deepened the nation’s political differences and impassioned the Arab world.
Mubarak was convicted in June of not preventing the deaths of hundreds of protesters attacked by police and snipers during the uprising, which began on Jan. 25, 2011, and ended 18 days later when he stepped aside and the military seized power.
Mubarak argued that he had not ordered the crackdown and was unaware of the extent of the violence. A recently completed government-ordered investigation into the killings, however, reportedly found that Mubarak had monitored the deadly response by security forces in Tahrir Square via a live television feed.
The appeals court ruling came a day after prosecutors announced an investigation into allegations that Mubarak, 84, received about $1 million in illicit gifts from Al Ahram, the country’s leading state-owned newspaper. The former president has reportedly been in a military hospital since December after he fell in a prison bathroom and injured himself.
Last year’s trial riveted the nation with images of the aging Mubarak wheeled into the defendant’s cage on a stretcher, his arms crossed and his eyes hidden behind sunglasses.
jeffrey.fleishman@latimes.com
(Special correspondent Reem Abdellatif contributed to this report)
Spoiler warning: Firefly ended over 10 years ago and it’s been 7 years since its subsequent film, Serenity, came out, so the spoiler statute of limitations is officially up. Proceed at your own risk.
Like many fans of the Joss Whedon space western Firefly, Kyle Hill was shocked by the end of the Serenity movie, when fan-favorite character Wash (Alan Tudyk) was unceremoniously impaled by a Reaver harpoon. Unlike most fans, Hill — a research assistant with a degree in Environmental Engineering and a contributor at Scientific American — decided to try and rewrite (fictional) history by proving that Wash’s death was scientifically impossible, using the power of math, physics and fandom. His article originally appeared online at Scientific American, and Wired publishes this updated version with permission.
I was late to Firefly. Nearly 10 years after the show first aired and then was subsequently cancelled, I holed up in my room, coffee and external hard drive in hand, aiming to blaze through one of the most beloved sci-fi series.
A mix of science fiction and “spaghetti-western” genres, Firefly was wonderful. It certainly awakened the fanboy in me, and I quickly understood why my girlfriend envied me for being able to watch the series for the first time.
It all ended abruptly, due to early cancellation, with the last episodes of Firefly barely answering any central questions or exploring the rich universe that had been so lovingly crafted by creator Joss Whedon. It was to my delight to learn that in 2005 there was a full-length movie in response to public (and private) outcries for more of Serenity and her crew.
Watching Serenity let me spend a bit more time in the ‘verse, and the film thankfully resolved a number of outstanding loops justwaiting to be closed. But the forced end of Firefly also forced Joss Whedon’s hand. He put in scenes that would only have appeared in a last hurrah like Serenity. One scene in particular shook me, like the unexpected sight of a Reaver ship. It’s a scene that drove me to NASA forums and technical reports, glass manufacturers, my calculator, and eventually to this post.
Late in Serenity, after crash-landing at the mysterious base of “Mr. Universe,” pilot Hoban “Wash” Washburne meets his end at the tip of a Reaver spear. The immediacy of the violence, and his wife Zoe’s touching reaction, kept my mouth agape well into the next few minutes of the film. One of my favorite characters just died, as Firefly died. I couldn’t stand it. I had to be sure.
What if the Reaver spear couldn’t plausibly make it through the forward windows of Serenity? The movie may have been set in the future, but we too have built spacecraft with windows, and they are made to withstand impacts. If I could prove that a modern shuttle window (assuming that a future window would be even better) could withstand the impact that killed Wash, I could have the ultimate in fanboy closure: the movie is “wrong,” and my version of the story lives on.
Objects in Space
In terrestrial situations, a speck of paint is less than harmless. In space, it’s deadly. Travelling at a blistering 10,000 meters per second in orbit, the equations deem it lethal. It becomes a “hypervelocity” bullet.
Our spacecraft obviously must account for this deadly debris. Tens of thousands of pieces of extraterrestrial trash litter the orbit of Earth [PDF], meaning that a shuttle’s final impact could come from an errant hex nut. Shuttles today are outfitted with shielding to prevent such disasters, and feature two-and-a-half inch thick windows—the thickest pieces of glass ever produced in the optical quality for see-through viewing.
The largest impact to a shuttle window occurred when a fleck of paint struck STS-92—a flight to the International Space Station. A shuttle window has never been penetrated by a hypervelocity impact, but it doesn’t have to be. A deformation large enough could eventually cause window failure upon repeated take-offs and re-entries.
After engineers examined the crater in the window of STS-92, the shape that best explained the damage was a sort of miniaturized plate. But to begin making comparisons, I’ll consider the fleck of paint to be a similarly sized metal sphere. This will bring the numbers in line with the hypervelocity testing that NASA has already conductBased on the size and the speed of the fleck that hit STS-92, I calculated that the window weathered an impact with around 20 Joules of kinetic energy—equivalent to four milligrams of TNT or a decently thrown baseball. It created more than enough damage to warrant a window replacement. And such replacements from serious impacts are commonplace. Robert Lee Hotz notes in the Wall Street Journalthat “NASA shuttle engineers have replaced the spacecraft’s debris-pitted windows after almost every flight since since 1981, at a cost of about $40,000 per window.”
Such little flecks can be catastrophes. An orbiter unlucky enough to be hit by anything much larger than the paint chip that hit STS-92 is in for some trouble. Debris measuring five centimeters in diameter packs the punch of a bus collision. Any larger than that and we begin making comparisons to sticks of dynamite.
The shuttle windows are tough, to be sure, surviving nearly 1,400 impacts intact over 43 sampled missions, but are they strong enough to save Wash? Tiny particles are elevated to terrifying status because of their ridiculous speeds, not their mass. Conversely, the Reaver spear that killed Wash was larger, but moving much more slowly. A few assumptions and some physics equations would determine if I could save him.
I Am A Leaf on the Wind…
To get the general dimensions of the spear that killed Wash, I had to (unfortunately) go back to the scene in question, excruciatingly slowing down an emotional moment to be replayed over and over.
Diving back into Serenity, I used an earlier Reaver chase scene to guesstimate the spear size and speed. If Reavers shoot spears slow enough to be dodged (which they do), the spear that kills Wash can’t be moving much faster than a Major League fast-ball, putting the upper limit on speed around 100 miles per hour (45 m/s). This is orders of magnitude slower than the hypervelocity impacts that a shuttle deals with, but the spear is thousands of times more massive than a fleck of paint. Assuming it’s fashioned out of an “average” metal, and given its size, I’d guess it’s around 100-200 pounds (45-90 kg).
Kinetic energy is easy enough to calculate. The kinetic energy of a moving object is one-half of its mass multiplied by the square of its velocity.
This equation gives the Reaver spear a frightening 45,500 Joules at the low end. This is over 3,700 times the energy of the largest recorded impact to a space shuttle window — equivalent to a detonation of a pencil made of TNT or a medium sized anvil dropped on it.
What are the risks? via Aerospace.org
Based on hypervelocity testing undertaken by NASA, the Reaver spear would be like an aluminum sphere with a one-centimeter diameter hitting the window at 10 kilometers per second (assuming that the tip of the spear is comparable to a 1cm diameter point). Seeing that the damage threshold for a shuttle window based on this testing is 0.004 centimeters, my hopes quickly vanished. With this kind of energy, the Reaver spear could pierce a shuttle’s wing, its thermal protection tiles, or even its crew cabin.
The math doesn’t lie—Wash didn’t stand a chance.
Watch How I Soar…
I thought I had found the perfect fanboy out. The windows in Serenity looked flimsy and thin, surely not something a space-faring craft would be outfitted with. If the windows were anything like what we use to traverse the ‘verse today, perhaps all that would have happened is a jolt of fright from a deflected Reaver spear, or so I hoped.
But even delving through a hundred page NASA technical report [PDF] on impact shielding couldn’t ease my psyche.
Now, this is at its core a fanboy rant. No matter what I found, Wash dies in the movie. It’s part of the larger story and serves as a plot point, not a meaningless killing-off. But I selfishly wanted closure; I needed to resolve the dissonance between a character’s death and the fact that we know he wouldn’t have died if the networks saw better numbers from Firefly.
Maybe this is a testament to the enduring qualities of the show. To create characters important enough, and in only fifteen short stories, to warrant hours of research and calculation that ultimately proves useless in the larger story is an outcome of a great narrative. It’s typical of a fan base that will still pack a Comic-Con panel ten years after the airing of the show.
In the end, I like the story better this way. It takes a great narrative to make someone care so much about a character that he takes real world steps to resolve his own dissonance. If I could have ‘proved’ that Wash wouldn’t have been killed, a whole can of worms would open. What about the fact that Serenity was an old ship with sub-optimal gear? What about space-age technologies like super-strong window polymers? The scene obviously resonated with people (especially me), and the fact that I failed is a better story than a discussion of faulty film physics.
LOS ANGELES (Reuters) – Pop star Britney Spears on Friday called it quits with both fiancé Jason Trawick and as a celebrity judge on “The X Factor” talent show.
Spears, 31, and Trawick, 41 – her former agent – got engaged in December 2011.
“Jason and I have decided to call off our engagement,” Spears said in a statement. “I’ll always adore him and we will remain great friends.”
The couple began dating in May 2010, following a turbulent few years in Spears’ personal and professional life in which she lost custody of her children, entered rehab and shaved off her hair.
Trawick added in a statement: “As this chapter ends for us a new one begins. I love and cherish her and her boys and we will be close forever.”
The wedding would have been the third for Spears. She divorced dancer Kevin Federline, with whom she had two children, in 2006.
The singer also spontaneously married childhood friend Jason Alexander during a trip to Las Vegas in 2004. That marriage lasted 55 hours before the singer annulled the union.
Spears and Trawick announced their split the same day that the “Toxic” singer confirmed she was leaving “The X Factor” after just one year as a judge on the Fox singing show, saying it was time to get back to making music.
“I had an incredible time doing the show and I love the other judges and I am so proud of my teens but it’s time for me to get back in the studio.
“Watching them all do their thing up on that stage every week made me miss performing so much! I can’t wait to get back out there and do what I love most,” Spears said of her “X Factor” departure.
Spears’ most recent album, “Femme Fatale,” was released in March 2011.
Celebrity website TMZ.com reported on Friday that Spears was in talks about a long-term residency gig in Las Vegas. The gambling city is already host to stars like Celine Dion and Shania Twain, who perform under long term contracts.
Spears was recruited to “The X Factor” with a reported $ 15 million salary after a 14-year singing career that made her one of the biggest pop stars of the 2000s.
But audiences slumped and the TV show lost about 3 million regular viewers from its first season. Many fans and TV critics found Spears bland and boring.
The exit of Spears leaves “X Factor” creator Simon Cowell searching for two new judges to lift his show past its NBC rival, “The Voice,” in the ratings when it returns in September.
Judge and record producer L.A. Reid announced in December that he would be returning full time to his job as the head of Epic Records.
Spears took “The X Factor” gig with singer Demi Lovato, 20, in May 2012 to fill the judges’ seats left by Paula Abdul and Nicole Scherzinger, who were both fired by Cowell a year ago.
(Reporting By Jill Serjeant and Eric Kelsey; Editing by Eric Walsh and Carol Bishopric)
Celebrity News Headlines – Yahoo! News
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With the nation in the grip of a severe influenza outbreak that has seen deaths reach epidemic levels, New York State declared a public health emergency on Saturday, making access to vaccines more easily available.
There have been nearly 20,000 cases of flu reported across the state so far this season, officials said. Last season, 4,400 positive laboratory tests were reported.
“We are experiencing the worst flu season since at least 2009, and influenza activity in New York State is widespread, with cases reported in all 57 counties and all five boroughs of New York City,” Gov. Andrew M. Cuomo said in a statement.
Under the order, pharmacists will be allowed to administer flu vaccinations to patients between 6 months and 18 years old, temporarily suspending a state law that prohibits pharmacists from administering immunizations to children.
While children and older people tend to be the most likely to become seriously ill from the flu, Mr. Cuomo urged all New Yorkers to get vaccinated.
On Friday, the Centers for Disease Control and Prevention in Atlanta said that deaths from the flu had reached epidemic levels, with at least 20 children having died nationwide. Officials cautioned that deaths from pneumonia and the flu typically reach epidemic levels for a week or two every year. The severity of the outbreak will be determined by how long the death toll remains high or if it climbs higher.
There was some evidence that caseloads may be peaking, federal officials said on Friday.
In New York City, public health officials announced on Thursday that flu-related illnesses had reached epidemic levels, and they joined the chorus of authorities urging people to get vaccinated.
“It’s a bad year,” the city’s health commissioner, Dr. Thomas A. Farley, told reporters on Thursday. “We’ve got lots of flu, it’s mainly type AH3N2, which tends to be a little more severe. So we’re seeing plenty of cases of flu and plenty of people sick with flu. Our message for any people who are listening to this is it’s still not too late to get your flu shot.”
There has been a spike in the number of people going to emergency rooms over the past two weeks with flulike symptoms – including fever, fatigue and coughing – Dr. Farley said.
Mayor Michael R. Bloomberg and Mr. Cuomo made a public display of getting shots this past week.
In a briefing with reporters on Friday, officials from the C.D.C. said that this year’s vaccine was effective in 62 percent of cases.
As officials have stepped up their efforts encouraging vaccinations, there have been scattered reports of shortages. But officials said plenty of the vaccine was available.
According to the C.D.C., makers of the flu vaccine produced about 135 million doses for this year. As of early this month, 128 million doses had been distributed. While that would not be enough for every American, only 37 percent of the population get a flu shot each year.
Federal health officials said they would be happy if that number rose to 50 percent, which would mean that there would be more than enough vaccine for anyone who wanted to be immunized.
Two other diseases – norovirus and whooping cough – are also widespread this winter and are contributing to the number of people getting sick.
The flu can resemble a cold, though the symptoms come on more rapidly and are more severe.
A version of this article appeared in print on 01/13/2013, on page A21 of the NewYork edition with the headline: New York Declares Health Emergency.
WASHINGTON — The Treasury Department said Saturday that it will not mint a trillion-dollar platinum coin to head off an imminent battle with Congress over raising the government’s borrowing limit.
“Neither the Treasury Department nor the Federal Reserve believes that the law can or should be used to facilitate the production of platinum coins for the purpose of avoiding an increase in the debt limit,” Anthony Coley, a Treasury spokesman, said in a written statement.
The Obama administration has indicated that the only way for the country to avoid a cash-management crisis as soon as next month is for Congress to raise the “debt ceiling,” which is the statutory limit on government borrowing. The cap is $16.4 trillion.
“There are only two options to deal with the debt limit: Congress can pay its bills, or it can fail to act and put the nation into default,” Jay Carney, the White House press secretary, said in a statement. “Congress needs to do its job.”
In recent weeks, some Republicans have indicated that they would not agree to raise the debt limit unless Democrats agreed to make cuts to entitlement programs like Social Security.
The White House has said it would not negotiate spending cuts in exchange for Congressional authority to borrow more, and it has insisted that Congress raise the ceiling as a matter of course, to cover expenses already authorized by Congress. In broader fiscal negotiations, it has said it would not agree to spending cuts without commensurate tax increases.
The idea of minting a trillion-dollar coin drew wide if puzzling attention recently after some bloggers and economic commentators had suggested it as an alternative to involving Congress.
By virtue of an obscure law meant to apply to commemorative coins, the Treasury secretary could order the production of a high-denomination platinum coin and deposit it at the Federal Reserve, where it would count as a government asset and give the country more breathing room under its debt ceiling. Once Congress raised the debt ceiling, the Treasury secretary could then order the coin destroyed.
Mr. Carney, the press secretary, fielded questions about the theoretical tactic at a news conference last week. But the idea is now formally off the table.
The White House has also rejected the idea that it could mount a challenge to the debt ceiling itself, on the strength of the Fourteenth Amendment to the Constitution, which holds that the “validity of the public debt” of the United States “shall not be questioned.”
The Washington Post earlier published a report that the Obama administration had rejected the platinum-coin idea.
As he prepared to unveil the seventh-generation Corvette this weekend — an event akin to the naming of a new pope in the sports-car world — General Motors executive Mark Reuss told a story familiar to legions of Corvette faithful over six decades of production.
Reuss coveted the car as a teenager, back when the 'Vette versus Porsche debate ignited the same fury as disco versus rock. He bought one in his 20s, a used silver 1969 model with a big-block 427 engine, and took his future wife on their first date. Then he married and sold the two-seater to make room for a family.
Such nostalgia is pervasive among Corvette buyers. The car's heritage means even more to GM as it attempts to rebound from the bailout-and-bankruptcy era.
PHOTOS: Six generations of the Corvette
In a once-a-decade event, Chevrolet will unveil the redesigned 2014 Corvette on Sunday night at a preview to next week's North American International Auto Show in Detroit. As with every 'Vette since 1953, the new model will serve as the standard bearer of the brand's engineering, a laboratory for technology that trickles down to mainstream models. The dynamic extends to marketing, as the Corvette embodies the soul of the brand, the aspirational "halo" car that GM hopes will rub off on perceptions of its entire lineup.
"When you see a Corvette in a showroom, most know that Chevrolet embodies performance, value and is unapologetically American," said Reuss, president of GM's North American operations.
Corvette redesigns have historically boosted sales of the sports cars, often by 50% or more. But some question how much a new Corvette can do to shore up Chevrolet's sagging U.S. market share.
"The negative is that, in the minds of Corvette owners, it is a Corvette before it is a Chevy," said Jeremy Anwyl, vice chairman of Edmunds.com. "It is not like you go look at the Corvette and walk out with a Cruze. If they took the money they spent on Corvette development and spent it on a couple of marketing campaigns, they would get more bang for their buck."
Others aren't so quick to write off the premium sports car's benefit to the larger brand. Larry Dominique, former vice president of product planning at Nissan, saw marketing benefits in play from the Japanese automaker's series of Z sports cars. Consumers believed that Nissan's other vehicles shared the same DNA, which the company underscored in pitching its Maxima as the "four-door sports car."
"There is an awareness and consumer draw," Dominique said. "That's why Chevy dealers put the Corvette on the turntable out front."
Profitable niche
The Corvette has often served as a barometer of the company's fortunes. Many view the mid-1960s Sting Ray version as a golden era of the 'Vette's might and sex appeal, a tangible representation of GM's corporate power.
A decade later — after GM got caught flat-footed by the oil crisis — the Corvette morphed into a sports car for posers, poorly built and agonizingly slow.
As a premium car, the Corvette naturally sells in low volumes, particularly through the battered economy of recent years, when sales plummeted from more than 40,000 in 2007 to less than 12,000 last year.
Even in good years, Corvette sells as many copies in a year as Toyota's Camry sometimes sells in a month.
But the economy is on the mend, and whatever the Corvette does for the larger Chevrolet and GM brands, the car will turn a substantial profit on its own, Reuss assured.
"This makes as much money as any of the top-profit models in our company," Reuss said. "That is why we do it."
Even as GM works to make Chevrolet more of a global brand, the Corvette remains an American affair.
"From a business case, the car is done for North America first," Reuss said. "Anything else that happens because we made a fundamentally sound car is extra benefit."
Reuss also hopes to speed up the timeline for Corvette redesigns, which have averaged nine years and once stretched to 15 years. The current Corvette debuted in 2005. Corvette fans, he said, won't have to wait so long for the next version.
This is a near-infrared, colour-coded composite image of a sky field in the south-western part of the galactic star-forming region Messier 17. In this image, young and heavily obscured stars are recognized by their red colour. Bluer objects are either foreground stars or well-developed massive stars whose intense light ionizes the hydrogen in this region. The diffuse light that is visible nearly everywhere in the photo is due to emission from hydrogen atoms that have (re-)combined from protons and electrons. The dark areas are due to obscuration of the light from background objects by large amounts of dust — this effect also causes many of those stars to appear quite red. A cluster of young stars in the upper-left part of the photo, so deeply embedded in the nebula that it is invisible in optical light, is well visible in this infrared image. Technical information : The exposures were made through three filtres, J (at wavelength 1.25 µm; exposure time 5 min; here rendered as blue), H (1.65 µm; 5 min; green) and Ks (2.2 µm; 5 min; red); an additional 15 min was spent on separate sky frames. The seeing was 0.5 - 0.6 arcsec. The objects in the uppermost left corner area appear somewhat elongated because of a colour-dependent aberration introduced at the edge by the large-field optics. The sky field shown measures approx. 5 x 5 arcmin 2 (corresponding to about 3% of the full moon). North is up and East is left.
LOS ANGELES (TheWrap.com) – One of the biggest girl groups of the 21st century is making a comeback. Or, at least, some new music.
Destiny’s Child – a bootylicious R&B act consisting of Beyoncé Knowles, Kelly Rowland and Michelle Williams – announced on Thursday that they will be releasing a compilation album later this month, which contains the first new song they’ve recorded since 2004.
“We are so proud to announce the first original Destiny’s Child music in eight years,” a post on the group’s Facebook page read.
If this is a sign of a reunion album or tour to come, the girls are taking baby steps for now.
“Nuclear” will be the only new track on “Love Songs,”a collection of the best-selling group’s most romantic recordings, which include “Cater 2 U,” “Brown Eyes” and one of their biggest hits, “Say My Name.”
The girls called it quits in 2005 after releasing four full-length studio albums, which sold over 60 million copies between 1997 and 2005 to make Destiny’s Child the world’s top-selling female vocal group.
Following the split, Beyoncé became a household name as a solo artist, actress and Jay-Z’s wife, while both Rowland and Williams found some success pursuing independent careers as well.
The 14-track “Love Songs” drops on January 29, but is currently available for pre-order on Amazon.
Music News Headlines – Yahoo! News
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